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From the first time Dr. Kondo described to me his intention to organize LDA, I felt like it was an organization with a mission to accomplish good things for the right reasons for dentists and patients alike. I believe that LDA is trying to improve the level of dental care that dentists worldwide are able to provide by providing dentists access to unbiased and up-to-date information and technology. That makes dentists lives easier and more meaningful and it improves the lives of patients around the world. Personally, I feel that as human beings we can strive for nothing more noble or worthy than to serve other human beings. In the dental industry we have many opportunities to serve others.

I have been fortunate to work for Ultradent Products, Inc. for the past seven years in the capacity of directors of international sales. Coincidentally, Ultradentナfs mission statement also states that we are involved in the business of improving dental care worldwide. In our case, we do so through products and technique education. LDA will have the ability to present information from many manufacturers, opinion leaders, and other authorities in the dental industry to dentists and patients around the world. Everyone benefits when they are armed with as much information as possible?particularly when that information is presented to them in an easy-to-access and objective manner.

It is appropriate that LDA was founded in Japan. So many quality dental material and brilliant minds from Japan have benefited the worldwide dental community. I know that LDA plans to educate on the subject of tooth whitening to Japanese dentists. This is such an important endeavor. Tooth whitening is one of the most conservative and safe dental procedures that dentists can provide their patients. I have personally witnessed hundreds of cases of patients whose lives have literally been changed for the better through tooth whitening. Patients who never smiled before will smile after tooth whitening; they will feel more self-esteem, more confidence. And tooth whitening is good for the dental practice too. It takes very little time and makes for very loyal patients. In every sense, tooth whitening is a ナgwin-winナh procedure. I expect that through the education that LDA will provide and greater access by Japanese dentists to quality bleaching materials, tooth whitening will become a dental standard in Japan.

LDA is exactly what the dental industry needs. It has the right mission, for the right reasons, at the right time.